Now… what they keep from you is the reality that you don’t have to go to these extremes when you eat in a way that maintains muscle mass.
And what do the diet marketers do then? They blame YOU for not trying hard enough. When starvation doesn’t work… the industry preaches muscle building. They insist the only way to lose the weight is to spend your day in the gym. It’s like they expect you to lift iron 10 hours a day; what I can only describe as the world’s worst fulltime job.
But… according to researchers at the University of California, this approach almost always backfires. “Two-thirds of dieters will gain back all their weight.” Because what the diet mafia will never tell you is… starvation diets cannibalize muscle.
The main reason most diets never work is they target water weight… not fat. This would be fine… except your body needs water to function. And when you’re dehydrated, your metabolism slows to a halt. It then becomes impossible to keep the weight off. Worse still is that by the end of the diet, your body fat percentage can actually rise and not stop rising until it’s much higher than when you began! Virtually every diet relies on this simple premise: Reduce calories — reduce weight.
And without muscle… your body consumes fewer calories. The result? You work harder and harder… and your results get less and less. Now… here’s the real kicker… after this “plateau,” most immediately gain back all the weight and then some.
They say all this grunt work will “convert” fat into muscle. The only problem with this promise is… It’s not just unlikely, it’s impossible! Read my lips… There is no way to turn fat into muscle! Yet, the powers that be in the fitness industry dangle this fairytale carrot in front of your face all the time.
Cut them out… and you get hit with a double-whammy… Low energy… and unstoppable cravings. You know what else? Simple carbs… the ones so vilified — they’re not all bad either. There’s a “30 minute” window every day when your body demands these carbs… and you’ll actually be adding to your fat loss success if you give into those demands! Simply put… the right carbohydrates… at the right times are critical to feeling great… reducing cravings… and transforming your body into a fat melting oven.